This brief is everything we need to create a conversion-focused creative. No calls. No unnecessary revision loops. Fill it in, and we get to work.
How to fill it in: Click into fields and type · Checkboxes are clickable Not sure? Write "I don't know" and we will guide you
ProCreo|48
BRIEF · STATIC · 01/02
01
Product and offer
Product / brand name
Vertical / niche
Offer / main USP: what are we selling and why do people buy it?
Target action (CTA)
Landing / offer link
02
Target audience
Gender / age
GEO (countries / languages)
Pain / motivation: why does this audience click offers like this?
03
Platform and formats
Ad platform
Meta (FB/IG)
TikTok
Google Display
Push networks
Native (Taboola/MGID)
In-page
MyTarget/VK
Other
Required sizes / formats
1200×628FB Feed
1080×1080Square
1080×1920Story/Reel
320×50Mobile Banner
728×90Leaderboard
300×250MPU
300×600Half Page
+ custom
ProCreo|48
BRIEF · STATIC · 02/02
04
Style and tone of voice
Visual style / mood
Aggressive / clickbait
Native / soft
Minimalist
Emotional
Expert-led
Gaming / bright
Tone of address
Informal / youth-oriented
Formal / respectful
No direct address
Provocation / hype
FOMO / urgency
Trust / social proof
Brand book / colors / fonts
05
References
What you like: links / examples
What to avoid: strict restrictions
06
Concept description
What do you want to see in the creative? Describe it in your own words
Main text / headline
Button text / CTA label
07
Technical requirements and deadline
Number of creatives in the batch
Number of hook variations
Deadline
Source file format
PNG
JPG
SVG
Figma source files
PSD
File size limits
⚡ ProCreo|48 standard: first batch within 48 hours after brief confirmation. Revisions are included. If the brief is incomplete, we will send a few clarifying questions.